Striding into the realm of college football with an illustrious history as a Pro Football Hall of Fame career, icon, and a multifaceted media personality, Deion “Prime Time” Sanders has redefined coaching, seamlessly transitioning his electric personality into an exemplary leadership and transformative winning model at the University of Colorado (CU).  As the only player in sports history to play in a Super Bowl and World Series, his athletic prowess has been transformed into an elite-level coach, mentorship, and vision, affectionately now known as “Coach Prime.”

Prior to his time in Boulder, Coach Prime led Jackson State University to dual SWAC Championships and secured consecutive SWAC Coach of the Year honors from 2020-2022, ending his tenure with a 2022 regular season and a stellar 27-6 record. Sanders was also honored as the Eddie Robinson Coach of the Year in 2021.

Coach Prime is a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and eight-time Pro Bowler. He played 14 years in the NFL for the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Commanders, and Baltimore Ravens. As a professional baseball player, he played for the New York Yankees, Atlanta Braves, Cincinnati Reds, and San Francisco Giants. He is the only person in professional sports history to play in the World Series and the Super Bowl.

Seamlessly transitioning from an NFL luminary and two-time Super Bowl Champion to an influential college football architect, Coach Prime’s influence is being felt off the field in the media as well. In addition, Sanders is executive producing and appearing in the upcoming second season of “Coach Prime” on Prime Video.